Building Better Affiliate Campaigns Around Approved InstallsAn installation campaign begins with a simple question: why would the intended audience want the product being promoted? Answering that question helps publishers choose offers, create useful explanations and judge results beyon… Read More

Coupon Codes and the Real Cost of a Good DealA worthwhile discount reduces the price of a purchase that already makes sense for your needs. The difficult part is deciding whether the offer improves that purchase or simply makes a larger commitment look attractive. Behind a phrase such a… Read More

From Click to Approved Install: A Practical Approach to Affiliate CampaignsA useful installation campaign starts by asking what makes the promoted product relevant to the people seeing it. That answer gives publishers a foundation for selecting offers, explaining their value and assessi… Read More

From Click to Approved Install: A Practical Approach to Affiliate CampaignsAn installation campaign begins with a simple question: why would the intended audience want the product being promoted? Answering that question helps publishers choose offers, create useful explanations and judg… Read More

Coupon Codes and the Real Cost of a Good DealA discount becomes useful when it lowers the cost of something you already have a reason to buy. The difficult part is deciding whether the offer improves that purchase or simply makes a larger commitment look attractive. Behind a phrase such… Read More